I am a freelance visual media creator/producer with a broad range of skills. Over twenty years experience delivering the highest quality editorial and branded content, for a worldwide cycling audience.
My obsession with mountain bikes began in the mid-90s, when as a young art-school graduate I worked as a 3D Product Designer. I lived for weekend bike rides, inspired by the exciting photos in magazines like GRIP, Dirt, Ride BMX and MBUK. By 2001, I had built my photography skills enough to get my first photo published in Dirt Magazine. A personal milestone.
From that point, it was my mission to escape the office 9-5 and explore the world of MTB with my camera – this led to 10 years of shooting Mountain Bike Racing for all the great magazines that existed in the early 2000s ‘glory days’ of print. I shot everything – DH, 4X and XC World Cups, freeride and dirt-jump comps, UK NPS races, portraits, travel features and bike tests. At that time, the quality of magazine photography was really high, I feel lucky to have been a part of it.
In 2009, Specialized Bicycles asked if I could shoot videos at the MTB World Cups. After diving into a steep learning curve, we launched the ‘Inside Specialized Racing’ series. This was an authentic insiders view of the team and athletes, racing at the highest level of competition. Between 2009 and 2016 we produced hundreds of episodes from the World Cup, Cape Epic and Enduro World Series. These pieces generated over 6 million views on Youtube alone.
Like most media creators, my goal has always been to produce exciting and engaging work, using the best techniques and at the highest quality possible. Doing this at a race event, where so many things are outside your control, can sometimes be a challenge! Which has led me now to concentrate on projects that allow a little more control, in search of the best end result. Recently, this has included a string of launch campaigns for Giant Bicycles.
My broad experience has taught me the skills to deliver the highest quality visual content – whether that’s a single photo, or a full length film with real world action, CG visuals, custom music, sound design, visual effects and animation. I enjoy the challenge of making something new and original, designed to engage an audience and fit the format of the most important media channels.
I usually work on a project basis. This can be solo, or as part of a team, depending on the size of the project. I can run things from start to finish – concept generation, storyboarding, planning, location scouting, shooting, editing, CG visuals, post production, motion graphics and sound design.
The biggest reward is when my work inspires people to get outside, ride a bike and enjoy nature.
Always interested in discussing new projects. Get in touch >>
CLIENTS:
SRAM, Cannondale, Specialized Bicycles, Orange Bikes, GT Bicycles, Giant Bicycles, Mongoose, Fox Suspension, Yeti Bicycles, Intense Bicycles, Santa Cruz Bicycles, Nissan, Kenda Tires, Norco Bikes, Gamut, Animal Clothing, Braun, sixsixone, Polygon Bicycles, Hutchinson Tyres,
PUBLISHED IN:
Hurly Burly, The World Stage, Dirt Magazine UK, MBR Magazine UK, MBUK Magazine UK, What Mountainbike UK, Bike Magazine USA, Velonews USA, Mountain Biking USA, Outside Magazine USA, NZMTBR Magazine NZ, Mens Journal USA, Mens Fitness Magazine UK, FHM Magazine Australia, Ralph Magazine Australia, Abenteuer und Reisen Germany, Bike Magazine Germany, Mountain Bike Rider Germany, Vi Menn Magazine Norway, Mountain Bike World Italy, O2 Bikers Magazine Belgium, Geo Ado Magazine France, Onbike Magazine Portugal, Ultrasport Magazine Norway, VTT Magazine France, Velo Tout Terrain France, Red Bulletin